Colan Pursell 3/31/25 Colan Pursell 3/31/25

Google’s AI Mode Has Arrived

AI is coming for Search. Google is on the clock.

Colan Pursell 7/13/24 Colan Pursell 7/13/24

Friction vs Fuel: Optimizing the Marketing Funnel

Thoughts on conversion funnels and the role of friction, inspired by a Hidden Brain podcast.

Colan Pursell 3/5/24 Colan Pursell 3/5/24

A year after announcing the intregration of Search and AI, has Bing gained ground? No. And Yes.

Colan Pursell 9/1/23 Colan Pursell 9/1/23

The Google Search Partner network can deliver unwanted results. Watch it closely.

Colan Pursell 3/15/23 Colan Pursell 3/15/23

For those of us cooking in Google Ads every day, a beautiful AI dream…

Colan Pursell 2/14/23 Colan Pursell 2/14/23

We all have our addictions…

Colan Pursell 2/14/23 Colan Pursell 2/14/23

AI + SEM = TL? Valentine’s Day thoughts on their union.

Colan Pursell 2/12/23 Colan Pursell 2/12/23

Bing has announced the integration of AI, and the thrill is back.

Colan Pursell 1/9/23 Colan Pursell 1/9/23

Have courage, be humble, assume H0.